RARE & FINEST / Matcha Exploration Program

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RARE & FINEST is an exploration into the untouched side of Matcha.

In this season, 2 MOUNTAINS, 2 STORIES, we journey into FUJI & TENRYU, the least explored parts of Japan in search of the finest Matcha that we carefully hand select, guided by stories and flavours we truly believe are worth sharing with the rest of the world.

This archive introduces a curated selection of four rare cultivars from these two mountains:

• FUJI / Matcha Series: Yamanoibuki & Yabukita
• TENRYU / Matcha Series: Tsuyuhikari & Ooiwase

FUJI / Matcha Series

At the summit of Fuji, the process begins with the spring thaw. The snowmelt filters through decades of volcanic basalt; a natural purification process that enriches the water with minerals.

The tea roots naturally absorb the mountain’s unique essence. This creates a profile unlike any other: crisp, rich in Umami and brilliantly clean, finishing with a delicate nuttiness that feels like a cold morning breeze on Fuji.

FUJI 01 / The Ceremonial Matcha

Single Cultivar / Yamanoibuki

Origin / Fuji, Japan

Harvest / 1st Harvest of Spring

Taste Profile /

Spring Greens, Brothy Umami & Salted Peanut

FUJI 02 / The Ceremonial Matcha

Single Cultivar/ Yabukita

Origin / Fuji, Japan

Harvest / 1st Harvest of Spring

Taste Profile /

Kinako, Savoury Umami & Baked Pecan Nut

TENRYU / Matcha Series

In the deep gorges of Tenryu: a natural shading process created by the river mist. The temperature variance between the water and the mountain air generates a heavy, consistent mist which acts as nature’s own ‘shading cloth’ shielding the leaves from direct sunlight.

The constant moisture encourages the tea to develop a deep, brothy Umami and remarkably velvety; capturing the damp, resonant essence of the Tenryu forest and offering a clean finish that lingers after the first sip.

TENRYU 01 / The Ceremonial Matcha

Single Cultivar / Tsuyuhikari

Origin / Tenryu, Japan

Harvest / 1st Harvest of Spring

Taste Profile /

Cashew Butter, Toasted Nori Seaweed, Savoury Umami , Thick & Creamy

TENRYU 02 / The Ceremonial Matcha

Single Cultivar / Ooiwase

Origin / Tenryu, Japan

Harvest / 1st Harvest of Spring

Taste Profile /

Toasted Sunflower Seed, Oceanic Umami, Fresh Grape Seed Fragrance, Silky & Creamy

Whether you wish to sample the spectrum or commit to the full collection, we have curated specific formats for your exploration.

I. THE SINGLE ARCHIVE
• 6g each
• 20g each

Available in all 4 variations: FUJI 01, FUJI 02, TENRYU 01 & TENRYU 02.

II. THE COMPLETE COLLECTION
• The Discovery Set (6g x 4)
• The Collector’s Bundle (20g x 4)

Contains one of each Matcha to complete the full experience.

We invite you to step into the lesser known and explore deeper into the world of RARE & FINEST.

Limited release. Once sold out, this season will not return.

SHIPPING

Peninsular Malaysia: RM10
East Malaysia: Price shown at checkout
International Shipping: Price shown at checkout

Free In-store Pickup

Choose FREE in-store pickup at Niko Neko Matcha / The Concept Store (Bangsar) during Checkout